While there may be a distinction between “users” and “visitors” it’s clear that the number of viewers of Twitch streams has increased significantly since the outbreak of the COVID-19 pandemic. Twitch Has More Than 31 Million+ Daily Active VisitorsĪccording to Twitch, it currently has over 31 million daily active viewers. Prior to the ban, Twitch was the third most popular free app in the Chinese iOS App Store. This decision was made without an official list of blocked sites, leaving users to find out about the ban through personal experience. However, in September of that year, the Chinese government deemed Twitch unsuitable for its citizens and banned the app. In 2018, Twitch was gaining popularity among the Chinese gaming community. Twitch, like many other social platforms, has faced government restrictions in China. Twitch Was 3rd in Chinese iOS Market Before Being Banned in 2018 Although there was a slight dip to 7.63 million in 2022, Twitch still boasts a thriving community of 7.24 million monthly streamers. In 2020, however, there was a notable jump to 6.9 million monthly streamers. The number continued to grow steadily, reaching 3.64 million in 2019. In 2012, there were 300,000 monthly broadcasters, which tripled to 900,000 in 2013 and surpassed one million in 2014. Twitch Reaches 7.63 Million Monthly Broadcasters in 2022ĭuring the pandemic, Twitch saw a significant increase in broadcasters. Here are some fascinating Twitch stats points that might come in useful for your marketing endeavours. The live chat feature facilitates instant feedback, enhancing brand-audience interaction and fostering stronger relationships. Streamers seamlessly promote products during their streams, fostering authenticity and trust. Twitch streamers have loyal fan bases, and brands leverage their influence to reach target audiences effectively. Influencer marketing is key to Twitch’s growth and success. The importance of influencer marketing on Twitch With its interactive features, including live chat, Twitch creates a sense of belonging and community among its millions of users, enhancing their overall experience. Originally centered around video games, it now offers diverse content like music and art. Twitch has grown into a popular platform for livestreaming and community interaction. Explaining Twitch and its growth in recent years Join us as we explore 15 fascinating Twitch stats to drive impactful influencer marketing campaigns. Twitch is an unrivaled realm of live video streaming and engaging content, with explosive growth and a formidable presence in the digital landscape. As an Influencer marketing manager, you’re about to embark on a journey that will unlock the power of this unique social network. Welcome to the exciting world of Twitch, where gamers unite, adrenaline runs high, and streaming sensations are born. Twitch Has More Than 31 Million+ Daily Active Visitors.Twitch Was 3rd in Chinese iOS Market Before Being Banned in 2018.Twitch Reaches 7.63 Million Monthly Broadcasters in 2022.The importance of influencer marketing on Twitch. Explaining Twitch and its growth in recent years.
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